ExCel London, UK – As the MENA region’s entertainment industry continues to grow, emerging partnerships highlight the growing strength of the sector in the region. The newest and trendiest development is the licensing agreement signed between Al Hokair Group for Tourism and Development and Moonbug Entertainment. This collaboration will see Al Hokair Group develop CoComelon Family Entertainment Centers in several countries in the MENA region, where guests and their children can meet JJ and his friends and enjoy a unique approach to entertainment and fun
Al Hokair Group selected the first CoComelon park in Saudi Arabia, followed by other parks in the region. The group with its extensive leisure and entertainment experience will transform the success of the CoComelon brand into a unique FEC for the little ones.
Moonbug Entertainment is an award-winning global entertainment company behind some of the world’s most popular children’s titles. Moonbug’s shows are on over 150 platforms worldwide, bringing an unparalleled level of global scale to its ultra-popular shows like CoComelon and Blippi. The company aims to be a natural part of every child’s education, regardless of geography, culture or background. By inspiring and engaging children with fun and responsible storytelling, Moonbug fosters kindness, compassion and resilience in the next generation.
With a digital and public first approach, Moonbug has built its portfolio of properties by acquiring popular children’s IP originally born in the digital space. Leveraging its creative and production expertise, the company has grown these properties from beloved YouTube shows to global entertainment franchises.
Mr. Attia, expressed his optimism about the partnership, noting, “We are pleased to sign this agreement with Moonbug, a promising entertainment brand that has achieved remarkable success. We are working in the entertainment sector of Al Hokair Group to enhance our portfolio and maintain our industry leadership position.”
Al Hokair Group has been a dominant force in hospitality and entertainment for decades since 1975. Over the past five decades, the Group’s projects have expanded to include 80 entertainment centers and 35 hotels, and many cinemas and restaurants in Saudi Arabia, the United Arab Emirates, and Egypt. Focusing on delivering exceptional quality through strategic partnerships and evolving expertise, the group enhances returns on investment while advancing the entertainment and hospitality sectors in its target markets.
Hani Al Hussein