Chief Executive Officer Clint Kendall announces the launch of the affiliate marketing division a London office The company selects the former leader of the market association Compare The Market Melanie Wills as head of UK/Europe partnerships.
LONDON, September 27, 2022 /PRNewswire/ — Leading entertainment and lifestyle marketing agency Allied Global Marketing is pleased to announce its continued global expansion with the launch of its Partnership Marketing division in London. To support the agency’s continued growth in the UK and European markets, the company has selected industry leader Melanie Wills will be Vice President of UK/Europe Partnership Marketing, as announced today by Allied CEO, Clint Kendall.
Based on London and report to Erin CorbettSenior Vice President of Global Partnerships Marketing as well as working closely with Adam CunninghamChief Strategy Officer and Seán Roberts, Vice President, United Kingdom and Ireland, Wills is an experienced partnership specialist with a history of working in the digital and entertainment industries. Along with Corbett, Wills will build the Londonpartnership marketing team, which will provide services such as in-kind and licensing promotions, sponsorships, product placement and brand ambassadorship/talent acquisition from both a global and local market perspective. Additional staff announcements are expected later this year.
“We are delighted to continue our international expansion with the addition of Wills and other new affiliate marketing experts to London” commented Kendall. “Delivering our services globally with local market knowledge is a cornerstone of our global growth strategy. This move allows us to expand our affiliate marketing reach for our US clients and access new clients based in the UK and europe too.”
Corbett added: “Our clients have been looking for a global solution for their affiliate marketing needs. With many agencies supporting only one market, Allied’s global and local approach is a major differentiator, giving clients an edge over their competitors. Plus, we couldn’t have found a better person than Melanie Wills to help us achieve our goals.”
Corbett will continue to oversee the agency’s global partnership marketing division from Los Angeles. He launched the Affiliate Marketing division at Allied in 2010, and over the past twelve years, the team has generated billions of dollars in earned and paid media value for its clients. Current customer accounts a North America includes Prime Video, Universal Pictures Home Entertainment, Focus Features, Princess Cruises, Relic Entertainment, TencentNCSOFT, BenQ, WildBrain (Strawberry Shortcake, Teletubbies) and Iron Chef Masaharu Morimoto among others. Current customers in the UK and EU markets include TencentSEGA Europe Ltd., and others yet to be announced.
In addition to Allied’s partnership marketing footprint Londonthe agency plans to continue expanding the teams located in Allied’s current offices a Sydney (APAC), Miami (LATAM) and more in the coming months.
Prior to joining Allied, Wills was Head of Partnerships at CompareTheMarket.com, a UK price comparison website for insurance products which is part of the BGL Group. Before that, she was a LondonThe agency based at Lime Communications as account director for the Twentieth Century Fox Europe business.
ABOUT ALLIED GLOBAL MARKETING
In business for over 30 years, Allied has built on its roots in advertising and studio advertising to become a global leader in entertainment, culture and lifestyle marketing . Allied’s global team of specialists, with more than 400 people in 23 offices in North America and Europe, creates campaigns that drive conversion for some of the world’s biggest brands and their diverse clients in film. movies, television, streaming, sports, games, live entertainment and cultural institutions. , hospitality and consumer brands. Allied’s advantage lies in a truly global approach to our customer services. With boots on the ground in countries around the world, customers receive a holistic approach with localized solutions and activations.
For more information, visit www.alliedglobalmarketing.com
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SOURCE Allied Global Marketing