SINGAPORE, November 3, 2022 /PRNewswire/ — ARTiSTORY, the Museum of Fine Arts, Boston (MFA) and Changi Airport Group (CAG) have created an immersive location-based entertainment (LBE) installation themed around Monet that provides an unforgettable experience for visitors to Singapore’s Changi Airport.
This partnership brings curated ‘artifacts’ or licensed artworks to life with an interactive 3D experience titled ‘Monet: A Journey Through Seasons at Changi’. The installation at Changi Airport Terminal 2 uses audio, sensory effects, interactive activities and photo sessions to provide the public with an innovative artistic experience.
As visitors stroll along the path designated by the installation, they are transported into Monet’s world. They cross the frozen village of Vétheuil to the northwest of Paris in the winter section and linger around the headlands and sun-drenched coasts of the Côte d’Azur in the spring section. Visitors tour the poppy fields and lily ponds of Giverny in the summer section and walk the rocky cliffs of Les Petites Dalles on the coast of the English Channel in the autumn section. In each seasonal section, there are two Monet reproductions and decorations and experiences inspired by Monet’s work.
This License Based Entertainment (LBE) facility is the first at MFA asia and demonstrates ARTiSTORY’s core capabilities of creating experiences through digital storytelling and turning “artifacts” into merchandise. LBE connects organizations with license-based IP content for installations, galleries, pop-up booths and other innovative activities and events.
Debra LaKindsenior director of intellectual property and business development at MFA Boston, said, “This is an exciting time for MFA to see our collections transform into interactives to serve the public in singapore and beyond. We hope it will be an unforgettable experience for global travelers.”
Pha Hui Hoongeneral manager of CAG’s Landside Concessions, said, “We are thrilled to work with ARTiSTORY and MFA Boston to create this immersive experience using artifacts from MFA Boston. This is one of the many ways CAG strives to offer our travelers and visitors unique and memorable experiences and making art accessible to the public.”
Alicia ChenARTiSTORY Country Manager and Business Development Director for APAC commented: “This partnership between Changi Airport and MFA Boston is a perfect example of working towards ARTiSTORY’s vision of turning art into experiential entertainment for to consumers around the world. We look forward to providing more similar experiences. a asia in the near future.”
About the Museum of Fine Arts in Boston
The MFA brings together many worlds through art. Showcasing masterpieces from the ancient to the modern, our renowned collection of nearly 500,000 works tells a multifaceted story of the human experience, a story that has unique meaning for everyone. From Boston locals to international travelers, visitors from all over the world come to experience the MFA. Through both art and the public, the Museum brings together diverse perspectives: revealing connections, exploring differences, creating a community where all belong. Plan your visit at mfa.org.
About Changi Airport Group
Changi Airport Group (singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was formed on June 16, 2009 and the corporatization of Singapore’s Changi Airport (IATA: SIN, ICAO: WSSS) followed July 1, 2009. As the company that manages Changi Airport, CAG carries out key functions focused on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport and, through its subsidiary Changi Airports International, invests in and manages foreign airports.
As one of from Asia the most connected international aviation hubs, links to Changi Airport singapore to around 130 cities worldwide, with more than 80 airlines operating more than 4,500 weekly flights. Jewel Changi Airport, a multi-dimensional lifestyle destination, opened its doors April 2019, which adds to Changi Airport’s shopping and dining offering of more than 550 restaurants and dining establishments. The world’s most awarded airport, Changi has won over 650 accolades for its consistent and excellent service from airport staff, passenger experience and safety standards.
ARTiSTORY is a world leader in intellectual and cultural property licensing. Empowered by teams from around the world, with the unique capabilities of transforming “Artifacts into Commodities” and storytelling through digital content, ARTiSTORY is committed to increasing sales revenue and brand awareness along with brands and retailers worldwide. ARTiSTORY works with leading museums, galleries, science museums and libraries worldwide and conducts licensing business globally, covering brands, retailers and manufacturers in all fields. https://www.artistorybrands.net