SOUTHERN PINES, North Carolina – Lydia Ko has a new logo next to her hat at this week’s U.S. Women’s Open, and those familiar with the area will find it quite familiar.
Thanks to a partnership with American Express, Ko wears the logo of the local High Octane Coffee shop next to the visor all week in Pine Needles.
“I’m very excited to support High Octane Coffee as we partner with AmEx this week,” Ko said. “When I first heard about the initiative and what they were trying to do, I thought it was a really good idea.”
The partnership paired six golfers: Ko, Celine Boutier, Gaby Lopez, Stacy Lewis, Lexi Thompson and Rose Zhang, with local businesses rooted in the community. American Express then purchased a sponsorship inventory to produce a broadcast exposure during the event. All the companies in the association are also owned by women.
Ko’s partner company is located in nearby Aberdeen, North Carolina. The store is located in a converted gas station next to the main highway that runs through the city.
The company logo will be sewn on the right side of Ko’s visor throughout the week.
“I love the logo,” Ko said. “It’s very elegant, but, like, beautiful.”
Ko said it is vital to return to the communities that the LPGA Tour visits each week.
“Every little one counts,” Ko said. “And I’m very happy to be able to support High Octane this week.”