There is no doubt about the value of using video content on your website and social pages. Video dominates the Internet, representing it about 80% of online content. And the demand for videos continues to grow.
Even the most prolific brands struggle to produce enough video content for their sales and social channels. AI video generators are a new solution to this problem and are getting a lot of attention from big brands.
These video creation services use artificial intelligence and machine learning to generate videos without the need for crew, actors or complex editing software. Just include an article or script with some information about your brand and with one click you can generate an interesting video ready to be published on your website or social networks.
But artificial intelligence is not always reliable, and the value these services provide is often misunderstood.
AI videos are no substitute for creating engaging video content. But they can help some of your content efforts, allowing you to keep costs down and maintain a robust content creation schedule.
Below, we’ll give you a peek into the different types of AI video generation and recommend how to use them effectively in your product videos.
AI-generated video creators for product videos
There are three types of AI-video generators that are becoming increasingly popular among marketers. Each has different potential uses. We summarize them as follows:
Text-to-Video AI
These AI video tools analyze text and match it with images and clips taken from library holdings. For example, you can copy/paste an entire article on “How to Bake a Cake” into the tool and the AI will create a video using the footage and text layers. You can also add music to these interesting slideshow-style videos if your files are in the MOV format; however, make sure to convert them to mp4 first or they won’t upload. The tool only accepts mp4 files..
If the AI doesn’t get it right, you can edit the text or replace the content from millions of photos and videos.
This isn’t the most sophisticated technology for creating videos, but it’s great for turning lists and informative articles into videos. You can also add your own media to create product announcements and product listings to share. Even if you don’t use the entire AI-generated video, you can select clips or use templates to get free video effects for videos about your products.
Check it out designs.ai to see the AI text-to-video generator in action.
Text-to-Avatar AI
Text-to-Avatar AI converts any text into a script spoken by an AI avatar on the screen. These avatars look and sound just like real people, allowing you to “make” an actor instead of hiring them.
The most popular AI avatar video generator is synthesia.io, which has over 50 avatars to choose from. You can also choose templates and modify the text and images on the screen to match your brand.
To add your product, simply upload the images you want to include and edit them into the video. The avatar can stay on one side of the screen, in a bubble or in the background while you present your product. See an example here.
This AI tool requires a little more editing to create branded content, but it can save you the burden of hiring live actors and voice actors. We recommended it for creating case studies and product explanations.
AI-animation
Animated videos generated by artificial intelligence can be very interesting on your website and social media pages. Just enter the script and add some information about your brand and tools like Raw Shorts will generate AI animation that would require hundreds of human hours to animate and edit.
Once the animation is generated, you can use a simple editor to replace the images and text until everything looks the way you want. Then adjust the music and voice to find your unique tone.
Animated videos take a little time to get right, but compared to creating your own animations, they’re lightning fast to produce. We recommend using them for landing page explainers and videos.
How to make engaging product videos using AI
Here are some tips on how to use the above tools in your video marketing campaigns.
Upgrade your explanation: AI video generators are limited in scope, but can produce high-quality product/service explanations in record time. This can have huge benefits for your brand, like 85% of consumers they are more likely to convert after watching an explainer video.
Use AI avatars to build trust: When consumers see human faces in videos, they tend to trust the content more. Use AI to add an extra dimension of empathy to your videos without hiring an actor. It may be enough to have an avatar appear on the screen for just a few seconds at the beginning and end of your video.
Use green screen AI: AI video generators are good at automatically selecting stock video content that fits your brand and have millions of videos and images to choose from. You may be able to significantly optimize your video production by using AI to assist with creation green screen shot or background animations.
Increase your social media presence: Your social media audience is extremely demanding when it comes to video content. Creating a few AI-generated videos per week alongside your human-generated content can help you keep up with consumer demand for content.
Combine AI with real video production: There’s nothing wrong with exporting AI videos and then cropping them with a video editor. In fact, you probably have to if you want to display your products creatively. Don’t compromise; take what you can from AI and fill in the cracks with high-quality human production – or vice versa.
Use AI to improve your product videos—but don’t become a machine
AI video generators are valuable tools for making quality videos at a fraction of the cost. But remember that AI is not the end-all be-all for video creation. It only gives a boost to your current efforts. Trying to bend the AI to its will can result in noticeably poor and disingenuous content, which will damage your brand.
You still have to get creative when using AI-generated videos, and you still won’t be able to click the Stop button on that editing software. Leverage the limited power of AI while maintaining current quality standards and you should be able to lower your costs and increase performance.
