The Little Rock Convention & Visitors Bureau (LRCVB) announced on Wednesday (June 29) the promotions of Joy Barlogie as director of marketing, Diana Long as director of community engagement and Stasha Irby as director of sales.
As director of marketing, Barlogie oversees the development, implementation, and management of the LRCVB’s marketing strategies to position Little Rock as a top-notch entertainment, meeting, and event destination. Oversees the planning, development and implementation of website management and digital marketing strategies and serves as the primary point of contact for office advertising agencies.
In addition, Barlogie will lead and facilitate the development of the LRCVB tourism master plan for the city of Little Rock, a plan that will identify competitive positioning, tourism infrastructure needs, programmatic opportunities, potential sources of funding, products, amenities and experiences. as certain necessary policies that will guide long-term planning and development.
Prior to joining the LRCVB, Barlogie served as director of research and development for the Arkansas Department of Parks, Heritage and Tourism. He also has experience with local advertising agencies CJRW, Thoma Thoma and Stone Ward.
Long heads the new LRCVB community participation department which is responsible for developing and fostering relationships with stakeholders for local attractions, partners, festivals, non-profit organizations and various other community groups and associations that include or impact tourism partners to raise awareness, educate and support various initiatives that positively impact the city of Little Rock as a tourist destination. A crucial component of the team’s role also includes hospitality staff development initiatives.
Long joined the LRCVB in 2011 as Chief Operating Officer of River Market. There, he managed the day-to-day operations of the Ottenheimer Market Hall and pavilions, and planned, executed, and marketed all of River Market’s programming, including Little Rock Farmers Market, Jazz in the Park, Movies in the Park, and more. . He earned his MBA in marketing from the University of Arkansas at Little Rock.
Irby assumes the role of sales director for the state, regional and national segments of the agricultural and religious market. He is responsible for identifying possible meetings and convention businesses for the city. Irby develops and maintains relationships with meeting planners and group organizers to effectively position Little Rock as a major business destination.
Irby joined LRCVB in October 2021 as a destination services manager, where he led group travel and leisure activities and services for the office, and worked to develop strategies to increase attendance. , spending and customer satisfaction. He also helped develop and implement new and innovative service programs to better serve LRCVB customers and cultivate partnerships with industry. He has over 10 years of experience in the hospitality industry ranging from sales manager to global account manager. She graduated in 2003 from Southern Arkansas University with a bachelor’s degree in business administration and in 2012 from Webster University with a master’s degree in marketing.
