VANCOUVER, British Columbia – (BUSINESS THREAD) –NFT Technologies Inc. (NEO: NFT) (“NFT Tech”)a leading technology company to integrate decentralized ownership, NFTs and Metaverse for public markets, is proud to announce that Run it Wild, a Web3 development studio and target of the recently announced acquisition of NFT Tech, in coll Collaboration with the Australian Open Metaverse (“AO Metaverse”) won the Cannes Lions Award in the Sports Entertainment category for “the most innovative use of technology and platforms in sport.”
The Cannes Lions Awards are the world’s most respected benchmark for creative excellence. Creative companies from more than 90 countries introduce more than 30,000 jobs in 28 lions each year. They are judged by world-class members of the creative community from more than 50 countries. Its sole purpose is to recognize the best work that drives not just one company, but the entire industry. Companies such as Apple, Coinbase and Unilever have also won awards at the 2022 festival.
“I’m incredibly proud of what the Run It Wild team has done: being recognized for a project that was anchored by blockchain technology, there’s something really beautiful when creativity, data and technology come together. Having faith and the support of the AO, has been a crazy journey to push the boundaries of creative and technological possibilities, elevating those we work with, ”said Adam De Cata, CEO of NFT Tech and founder of Run It Wild. “Accepting this award in the same category as big brands like Adidas, Nike and Samsung reinforces the power of Web3 and its possibilities.”
The Australian Open Artball was extremely unique and used data from the matches of the actual tournament. The court was divided into 6,776 squares each corresponding to an NFT tennis ball. These tennis ball NFTs would change depending on where the points were scored during the tournament. Since there were major confinements during the tournament and fans were unable to see them in person, the team created a real replica of the venue at Decentraland where people could see and interact with each other in real time.
“It is a great honor as a Web3 project to be recognized by the creative industry in the most prestigious creative awards. We wanted to push the limits of what was possible with the technology we had at our disposal. We believe our ability to link data, sports and technology to drive a valuable consumer experience is a real innovation, ”said Ridley Plummer, Project Manager at NFT and Metaverse, Tennis Australia.
“We see the potential of Web3 is limitless,” Adam De Cata added. “We are excited to bring to our community of avid tennis fans more imaginative experiences as the development of the metavers accelerates and the need for immersive IRL experiences with it. Building in real time, there has been a lot to learn, AO23 and beyond it seems quite special. More to come. ”
About NFT Tech
NFT Tech works to develop infrastructure, assets, real estate and IP in metavers, generate and generate revenue from P2E and M2E games, and bring knowledge and benefits to public markets. By bridging the gap between traditional capital markets and the Web3 space, NFT Tech incorporates decentralized ownership, NFTs, and metavers. Current projects include the founding of the GOAT and Fuku Guild.
About Run It Wild
Run It Wild is a multidisciplinary blockchain, metavers and NFT development studio specializing in art, collecting and gaming. With a diverse portfolio that includes top brands such as the Australian Open, Linktree and Elvis Presley, as well as creators such as Alex Trochut and David McLeod, Run It Wild has found the right fit in the product market by partnering with marks to explore the possibilities of Web 3.0. On July 7, 2022, it was announced that Run It Wild had signed a final agreement that would be acquired by NFT Technologies Inc.
About the Cannes Lions Awards
The Cannes Lions Awards have been the undisputed world benchmark for creative excellence since 1954, celebrating the ideas that grow businesses, build iconic brands and change culture. Winning a Lion is a professional milestone, the future demonstrates the growth of your company and offers you exposure around the world. Only a small percentage of all work entered each year earns a Lion. The winners are truly part of a global community of game changers.
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