NEW YORK, August 26, 2022 /PRNewswire/ — Nobu Hospitality, the world’s fastest growing and iconic luxury lifestyle brand, and Asset World Corp Public Company Limited (AWC), from Thailand The leading integrated lifestyle real estate group is delighted to announce the exclusive Thailand-Wide development agreement and the start of two interesting projects a Bangkok.
As part of the development agreement, the two partners have committed to an exclusive partnership to develop multiple Nobu hotels and restaurants in Thailand. The parties are exploring further development sites a from Thailand more attractive destinations.
Nobu restaurant will occupy the top floor and rooftop of Empire Tower, the iconic mixed-use development at the center of the exciting Bangkok. The Nobu restaurant will offer the most impressive panorama of the Bangkok skyline and views of the Chao Phraya River, with a design that will create an exquisite dining experience.
The location of the Nobu Hotel signed a Bangkok Soon to be announced is a completely unique and different program and experience that AWC and Nobu Hospitality are collaboratively planning.
Bangkoka city built on water and home to more than 11 million residents, it is fast becoming one of the most sought-after tourist destinations in Asia Pacific region The Thai capital offers an unparalleled and rich cultural experience for international travelers, including world-class shopping, countless art galleries and museums, and one of the world’s most impressive dining scenes, soon to include Nobu.
Trevor HorwellCEO of Nobu Hospitality, states, “It is an honor to partner with the visionary Wallapa Traisorat and the power base she has carefully built with Asset World Corp Public Company Limited. Our strategy is to work with regional development partners asia who embrace our unique business model and share the same passion for luxury and high quality products. With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering. We are delighted to move forward with the first phase of this partnership Bangkok while planning new developments together.”
AWC CEO and President Wallapa Traisorat said “It is a great pleasure and honor to sign the development agreement for an exclusive partnership to develop multiple Nobu hotels and restaurants in Thailand. The parties are exploring further development sites a from Thailand more attractive destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project in the prime location of Bangkok. With Nobu’s iconic brand, food and beverage experience, lifestyle hospitality experience and massive chef recognition Nobu Matsuhisaalong with many of the world’s top awards, including the #1 Best Resort Hotel in the Continental United States 2021, we believe this partnership will create a unique luxury dining and lifestyle hospitality destination for Thailand tourism industry that will attract travelers from all over the world.”
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