Cadillac Xt4 – Photo by Jill Weinlein
Cadillac revealed its new 2024 XT4 vehicle during a lunch hosted by Merois on the roof of the Pendry West Hollywood. The lively compact nimbly maneuvers through the streets of Los Angeles with ease. According to Rory Harvey, Cadillac’s global vice president, “XT4’s balance of dynamic styling, handling and luxury has made it a firm favorite.”
The futuristic new design is presented in Radiant Red, a popular exterior color, in addition to three new exterior colors: Emerald Lake Metallic, Midnight Sky Metallic and Deep Sea Metallic. There are also new interior color and trim options.
Courtesy of Cadillac
New for 2024 is an attractive grid design. Each uniquely shaped cell of the grid is immersed in a deep black glow.
Another striking design feature is the LED headlights. The signature vertical lighting integrates sleek, updated headlamps and daytime running lights.
“The exterior styling of the 2024 XT4, with signature vertical lighting cues and enhancements, advances the Cadillac design standard,” said Bryan Nesbitt, executive director of Global Cadillac. “Complemented by a redesigned interior instrument panel, trendy embroidery patterns on the seats and a spacious front row feel, the new XT4 is distinctive and bold.”
Courtesy of Cadillac
“The clientele that buys a 2024 Cadillac are conquest customers,” said Whitney Lewis, senior director of product and brand communications. “They are millennials, single families or young people from different brands of conventional vehicles, such as Chevy or Toyota. About 50% of new Cadillac buyers move to Cadillac as their first luxury car.”
Gary Mack, Cadillac’s creative designer, is proud of the new interior design. “It’s more technological in atmosphere,” Mack said. “Drivers appreciate the new 33-inch-diameter color LED touchscreen. It’s like the one on the LYRIQ. We pushed the IP (instrument panel) down and forward to give the driver a sense of spaciousness.”
This new floating screen design is wrapped and stitched. “The sculpted grills are made from real aluminum. We use genuine, authentic materials.’
The interior decoration is based on the model: Luxury, Premium Luxury or Sport. Drivers appreciate the new 14-speaker AKG audio system. The new and advanced Virtual Cockpit System is the foundation of the XT4 infotainment system and connectivity features. Google’s built-in infotainment experience and built-in Alexa capabilities are available through touch and voice commands.
Cadillac XT4 – Photo by Jill Weinlein
Helping make the XT4 an ideal city car are dozens of standard safety features and driver assistance technology. New upgrades include Blind Spot Steering Assist, Rear Cross Traffic Braking, and Front Pedestrian Braking with Bicycle Detection.
Lane Keeping Assist provides a lane departure warning. Those looking for an active safety package on Premium Luxury and Sport models will get adaptive cruise control, automatic emergency braking at intersections, plus new speed limit assist traffic sign recognition.
Cadillac XT4 – Photo Jill Weinlein
Cadillac has a new #Someday campaign that inspires potential Cadillac drivers to make the most of now. “Life is what happens when we’re busy making other plans. We don’t have to wait a moment to enjoy it to the fullest. To live in the present. To embrace the now. To make the most of every second and never let it pass us by.
According to Cadillac, “The 2024 XT4 doesn’t put the future on hold. With bolder design, richer comfort and craftsmanship, and more cutting-edge technology, the Cadillac XT4 makes sure the future belongs to those who choose to be iconic today.”
Cadillac XT4 – Photo by Jill Weinlein
Driving a Cadillac complements the lifestyle you are living. The luxury car company believes, “Someday never comes, you have to go get it.” They selected two creative people to make their dream come true #someday.
Cadillac helped up-and-coming musician Stoop Lee achieve his dream of “Someday I’ll Be Heard.” They teamed up to help him hear his music on the new AKG 14-speaker XT4 immersive audio system. This listening experience provides concert-like sound for the driver and passengers.
Artist Christina Kwan #Someday dream is to paint a mural in every city. Cadillac helped her bring her paints and supplies to different cities to express her art and make her dream come true. It’s time for your #Someday to be today.
Production of the 2024 Cadillac XT4 takes place at GM’s Fairfax Assembly facility in Kansas, and the vehicles will be available this summer. Base price starts around $40,000.
