SHENZHEN, China, August 31, 2022 /PRNewswire/ — Today, Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE: TME), the leading online music and audio entertainment platform in china, announces an exciting new partnership with Billboard. The partnership leverages TME’s leading technologies and Chinese music industry insights with Billboard’s global brand authority, leveraging domestic and international markets to promote the impact of Chinese music around the world.
The two parties will launch the “Chinese Music Gravity Project”, a first-of-its-kind initiative dedicated to championing Chinese music to an international audience. Through a series of engaging content collaborations and features, TME and Billboard will illuminate the diverse stories of Chinese music artists before an expansive global stage.
Under the partnership, TME and Billboard will combine their expertise to highlight from China the music industry and share Billboard’s global content across TME’s extensive channels. This will include TME’s platforms: QQ Music, Kugou Music, Kuwo Music and WeSing. All will include high-quality Billboard content, authoritative charts, global music news coverage and expert recommendations.
“Our partnership with Billboard is the result of TME’s continuous efforts to pursue high-quality music and content innovation,” said TC Pan, group vice president of TME’s content cooperation department. “Combined with Billboard’s global authority and content platform, TME will provide music lovers with high-quality content and enhanced professional services for the Chinese music industry. Our jointly initiated project will bring Chinese music to the next level.” worldwide to an international fan base, marking an exciting progression in the global development of Chinese music.”
“We are delighted to partner with TME to promote the global development of Chinese music,” he said Mike Van, President of Billboard. “Billboard is committed to elevating emerging artists around the world, and we couldn’t have asked for a better launch partner than TME, a company that like us, puts artists and fans at the center of everything.”
Looking ahead, TME will continue to collaborate with global industry leaders to provide more resources and opportunities for international exposure. china. These collaborations will support local musicians and advance the global value of Chinese music.
about Tencent Musical entertainment group
Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform china, which operates the country’s most popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives, enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music fans to discover, listen, sing, watch, perform and socialize on around music For more information, visit ir.tencentmusic.com.
About Billboard
Billboard is a global music media brand, with a recognized authority among artists, fans and the wider industry. Billboard powers the ultimate global music destination and magazine, with unrivaled reporting on news, issues, trends and the industry’s definitive charts, featuring the most comprehensive and respected chart database of all music genres. Billboard also produces elite conferences and events that regularly convene influential industry stakeholders and consumers around important conversations.
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SOURCE Tencent Musical entertainment group
