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The Bookseller – News – Bloomsbury launches new lifestyle imprint with titles by Lloyd, Bergdorf and Gentles

Editorial Board by Editorial Board
July 21, 2022
in Lifestyle
Reading Time: 3 mins read
0


Bloomsbury has introduced Tonic, a new lifestyle imprint with a list of authors such as Munroe Bergdorf, Cariad Lloyd and Marie Gentles.

Conceived and co-directed by Alexis Kirschbaum, head of Bloomsbury Trade, and head of Bloomsbury Lifestyle Rowan Yapp, the books on Tonic’s list aim to offer readers “a set of tools for navigating everyday life”.

The start of the list will be Lloyd’s You are not alone, a title about navigating pain inspired by the author’s “Griefcast” podcast series. The publisher won a 15-band auction for the book in 2019 and will be published on January 19, 2023.

“You are not alone it’s a roadmap for all of us: for anyone who has ever felt lost in pain, who wants to help someone of their own, or who just wants to understand life a little better, ”the synopsis says.

On February 16, 2023 will closely follow that of Bergdorf Transitional, an exploration of the human experience of transition by the trans activist and writer, which draws on her own experience and theory from key experts, change makers, and fellow activists. The rights of the United Kingdom and the Commonwealth, except Canada, were bought after an 11-band auction in 2020.
“The transition is an alignment of the invisible and the physical,” the synopsis says. “It’s the truth that comes to the surface. It’s one of the most fundamental aspects of the human condition: a part of our experience as a conscious being, whoever it is. Over time, we all develop as people. None of us we never completely become another, no matter how we identify, but we don’t stay the same forever either. We all make the transition. It’s what unites us, not what separates us. “

kind Gentle orientation, published on June 22, 2023, examines how to support children across the spectrum of behavior and how caregivers and parents can establish positive relationships with their children. Gentles is the founder of Magic Behavior Limited, a company that works with the services of schools and families to implement practical and manageable ways to modify behavior and improve children’s behavioral psychology. The worldwide rights to the guide were recently purchased from Luigi Bonomi at LBA Associates.

“With practical examples of how to prevent fights before they arise, as well as detailed tips on how to restart when one fire goes out one explosion after another, this reassuring guide empowers parents and educators alike,” he says at the synopsis. “Learn to equip children of all ages to cope with whatever life has to offer them, building their emotional security in the process: whether it’s fifteen months or fifteen years, it’s never too late to start.”

Commenting on the inspiration behind the imprint, Yapp said, “We all feel the need for guidance and support in these difficult times, and our Tonic authors will help readers in a way that feels completely relevant and relatable. the imprint is co.-Designed that we are structured to choose and publish the best books on wellness and this is a really exciting prospect.Our focus at Bloomsbury Lifestyle will focus on hands-on books that offer readers a set of tools for navigating daily life, whether diet, health or parenting, mindfulness or beyond. “

Kirschbaum added: “Psychology, memoirs, narratives that combine prescription and science, at Bloomsbury Tonic we will look for books that can offer guidance, relief and insight into the most complex experiences of life. We will look for writings with character and absorbing that are validated by experience, whether academic or experienced.Books can be practical as well as beautiful and inspiring, and these are the ones we are looking for, from authors who have a taste for life equal to their singularity of expression.Cariad and Munroe fit perfectly in this mold. “



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