ADIDAS has not just one, but four logos used in a variety of its products and lines.
One thing that equals the four logos is that the A is never capitalized.
The brand is reportedly always started with a lowercase A to represent inclusion and accessibility.
The brand aims to create sportswear that is accessible to all users, not just ultra-sportswear.
The lowercase A emphasizes this fact.
But the lowercase A is not the only hidden symbolism of the Adidas logo.
The three lines that go through the logo are designed to represent the three countries, North America, Europe, and Asia, where you can buy Adidas products.
The three lines also form a mountain shape, which means that Adidas is there to help you overcome any challenge and achieve all your goals.
Its round emblem is supposed to represent the world.
Adidas has four logos because, while developing new logos, they keep their originals in circulation.
They keep their original logos in circulation for consistency.
Its logos are often called the shamrock, the three parallel stripes, the mountain and the circle.
Apparently, Adidas maintains a number of key principles when designing new logos.
First, they value simple designs. Its text is easy to read and its images are simple and minimal.
Second, their designs are versatile and adhere to simple colors, such as black and white.
Third, they use their logo to convey strong messages.
Fourth, they value awareness, as its logo is often noticed by athletes and prominent figures.
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