Twitter launched “Blue for Business” last week alongside the relaunch of Twitter Blue. At that time, the social network had assigned a gold mark to the companies. Now provide more details.
With Blue for Business, Twitter also offers an additional badge (see our verification brand and badges guide) that helps organizations identify brands and people associated with them.
Twitter chief product officer Esther Crawford said the social media platform is launching a pilot program for Blue for Business with select companies. The company plans to expand that to more organizations next year, Crawford said.
Those with Blue for Business will also receive a small badge next to their profile display name, which identifies others who work with said organization. For example, you might see a square Twitter badge next to Crawford’s display name.
Brands, media and others now have a square profile picture, instead of the round one, making another distinction clearer. But it’s not clear if the square profile picture is part of the Blue for Business package.
Twitter hasn’t yet shared details about how much it will charge for Blue for Business and what other benefits it might bring, but it did say that “a business can link any number of its people, companies and affiliated brands to its account.”
The company said organizations, media and sports teams can use this feature to link the accounts of their employees, journalists and players.
“By creating this connection, we make it possible for companies to create networks within their own organizations, on Twitter. Companies can affiliate their leadership, brands, support managers, employees or teams. Journalists, sports team players or movie characters may be affiliated,” Twitter said a blog entry.
While the identification of associated brands and employees is a good feature for businesses, they would like a lot more benefits from this plan.
Twitter has had a rollercoaster ride of the past 48 hours. The company implemented a terrible policy that prohibits links and handles to other social networks such as Facebook, Instagram, Mastadon and even bio linking tools Linktree and lnk.bio. After facing backlash for it, Twitter quickly deleted the tweets and policy page detailing the announcement. On the other hand, Twitter boss Elon Musk took a poll asking people if he should step down as CEO, and 57% of people voted yes.