Over the next few days, SportsPro and co-presenter Two Circles will present a week of in-depth reporting, exclusive interviews, opinion pieces and podcasts dedicated to women’s sport.
Signs of the rise of women’s sport are everywhere, but its ongoing commercialization continues to be fraught with persistent challenges and systemic biases. Yet, after decades of fighting gender discrimination, athletes finally have a chance to thrive.
Media rights values are rising. Fees attached to sponsorship agreements are increasing. Events are getting bigger and the audience is growing. The women’s sports industry in the UK alone is expected to mature at a compound annual growth rate (CAGR) of 12% in the coming years to reach GBP 1 billion in annual revenue by 2030.
This is just a snapshot of the potential that exists when investors finally wake up to the next great growth opportunity for the sports industry.
This week, we’ll hear from some of the top executives and organizations that shape the future of women’s sports, such as National Women’s Football League (NWSL) commissioner Jessica Berman, US skiing and snowboarding Executive Chairman Sophie Goldschmidt i US football president Cindy Parlow Conein addition to large figures of the First Hockey Federation (PHF)the Cricket Board of England and Wales (ECB) and the Organization of professional triathletes (PTO).
We will delve into issues such as gender pay disparities, media underrepresentation, and female empowerment, the role of technology in shaping women’s sports experience, and how changes in women’s leadership the boardroom and organizational culture are driving business opportunities and progress from above. downward.
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Part One: Where does sport stand on equal pay?
Women’s sport is on the rise, but many female athletes still earn much less than their male counterparts. As progress begins to be noticed, SportsPro talks to executives from industry organizations to understand what steps need to be taken to reduce the wage gap.
Part Two: PHF Commissioner Reagan Carey talks about equality, investment and noise reduction
Reagan Carey is the new leader at the helm of the Premier Hockey Federation, but his ice hockey career has been marked by international success for two decades. Now, as the commissioner of a league in major transformation, the former American player wants to take the women’s professional game to the next level.
Part Three: How the ECB and R&A plan to take their women’s events to new heights
Beth Barrett-Wild, head of The Hundred’s women’s competition and participation at the ECB, and Malcolm Booth, director of sales and marketing for The R&A, explain how supporting elite competitions and supporting new initiatives are part of the his plans for women’s cricket and golf.
More from SportsPro women’s sports coverage
Want more women’s sports-related content? See below for a selection of our coverage this year:
NHL, NBA, DAZN, IndyCar and PTO leaders talk about gender equality, improved access and female pioneers
SportsPro gathered the views of women executives across the industry to learn about the challenges women face in the sports business today, which organizations are leading the way in gender equality and where there is still work to be done. do.
As the Women’s Euro 2022 is setting a new benchmark for commitment and business activity
The current Uefa Women’s European Championship is expected to be a record tournament. With the action underway, SportsPro caught up with some of those involved to learn more about how the event came together.
Why women’s sport is the real opportunity for broadcasters and sponsors
Minal Modha, head of consumer research at Ampere Analysis, delves into the company’s data to illustrate why making women’s sports competitions more accessible will be crucial to future growth and monetization.
U.S. football president Cindy Parlow Cone on equal pay, the 2026 World Cup and being a team player
After reaching a historic wage equality agreement and being re-elected for a four-year term, the U.S. football president tells SportsPro how a “quiet, reserved kid” who describes himself as recovering the confidence in the federation as it moves towards a key moment for the sport. in America.
“We are in a different generation”: Taylor-Serrano and the search for the key moment in women’s boxing
Katie Taylor and Amanda Serrano made history when they headlined Madison Square Garden on April 30th. With more promoters and broadcasters supporting the wrestlers, Matchroom Boxing CEO Frank Smith and DAZN Executive Vice President Joe Markowski believe it is the right time to take the sport to new heights.
WNBA 2022 Business Guide: Every Franchise, Every Sponsor, Every Top TV Offer
SportsPro takes a look at the commercial image of North America’s premier women’s basketball competition.
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